For over 35 years, ABM has been developing insights that have been instrumental in developing some of the best-known and successful brands. ABM is a leader in the field of strategic consumer research. The company comprises a cross-cultural, multi-disciplinary team of social scientists. Each project is undertaken with the expectation that a breakthrough in knowledge will be delivered. ABM offers clients the flexibility of selecting the team members best equipped to deliver those breakthroughs, depending on the objectives and subject matter as well as the disciplines and language skills most required.
with a range of n.l.p - driven projective techniques. Parallel interactive to on-line groups
Altered consciousness interviews to means-end theory laddering. Consumer-observed multi-stage interviews
Segment and activity-based consumer safaris. Shopper insights studies, bloggraphy, day-in-life
Semiotic and Critical Discourse Analysis
Decoding of advertising, logos, packaging, brand names, collages etc. Analysis of narratives on concepts like luxury, energy, freedom etc.