Our qualitative researchers are skilled at delving beyond the obvious, and employ a full range of imaginative and innovative exploratory techniques, including:

  Focus groups
      from conventional 2 hour groups to all-day workshops

  Depth interviews
      individual, dyadic interviews including consumer-observed multi-stage interviews

  Ethnography
      involving systematic observation in public, home, and retail environments and
        in-context interviewing involving real-life product usage

  Semiotic Analysis
      a desk-based professional methodology that identifies the emotional and subconscious
        connotations behind brand names, packaging, logos, and advertising creative by decoding
        them as a communications sign system

  Extensive Use of Projective Techniques
      collages, portraits chinois, storytelling, concassage, obituaries etc. to delve beyond the
        superficial, bringing to light perceptions that respondents may be unable, otherwise, to
        articulate.