ABM is noted for employing leading edge, innovative methodologies, drawing on the expertise of a multidisciplinary team with specialists in:

	Psychology		Anthropology
	Sociology		Semiotics
	Linguistics		Statistics
	Communications		Computer Technology

Please click here to view our team structure.
 

	Masters degree in French and German language and literature with post-graduate studies in Social Psychology
	Client experience with Xerox and Ford of Europe before founding ABM Research Ltd. in Toronto
	Recognized in Canada, the U.S. and western Europe for his original and creative approaches to qualitative research leading to strategic insight
	A pioneer in the use of ethnographic methods, semiotic analysis, altered consciousness interviews and on-line qualitative research
	Return to top

	40 years of experience in quantitative research
	Extensive expertise in the pharmaceutical, financial services and telecommunications industries
	Previously worked at Gillette (U.K.), Lever Brothers and General Foods (now Kraft Canada), as well as other full-service market research companies
	Past Education Chairman for the Professional Marketing Research Society
	Authored a software program called tcSTATS, a package of basic statistical tests for market researchers
	Return to top

	Ph.D. in Applied Semiotics and Media Studies from Queensland University of Technology, Australia; magna cum laude Masters degree in Mass Communications Research from the University of Leicester, U.K.; honours B.A. from University of Toronto
	In addition to focus group moderating, is ABM Research Ltd's Resident Semiotician, provides all semiotic analysis for ongoing projects
	Qualified Ericksonian hypnotherapist, and responsible for consumer altered consciousness interviewing, as well as Ethnographic research
	Member of Qualitative Research Consultants Association and Professional Marketing Research Society, where he teaches a bi-annual course entitled Introduction to Market Research Semiotics, and is in high demand as lecturer and presenter; engagements have included PMRS, QRCA, IIR, and IQPC
	Return to top

	Honours degree in degree in combined arts (French, History and Sociology) from the University of Leicester, U.K.
	Bilingual in English and French
	Prior to ABM, worked for the British Broadcasting Corporation, Morganite Crucible Limited, the Garland Compton Advertising agency, Goldfarb Consultants Limited, and Anderson Advertising
	Return to top

	Bachelor of Arts degree in Anthropology from McGill University and a Bachelor of Science degree in Health Sciences from the University of Ottawa
	ABM Research Ltd's Cultural Anthropologist, and one of the few specialists in qualitative ethnographic techniques in North America
	In high demand as conference presenter and lecturer
	Return to top

	Degree in Psychology from Buenos Aires, and studies in the Psychoanalysis Doctoral program at the Université de Paris
	Founder of Claudia Melnik & Asociados in Buenos Aires (now part of the ABM Group)
	Developed Omnikids®, a new approach to Multi-Cultural Segmentation in the children's market
	Wide range of international clients in the pharmaceutical, food and beverages, automotive, entertainment and advertising industries in Argentina and other countries of the region
	Trilingual in English, Spanish, and French
	Clients include A&E, The Walt Disney Company, Coca-Cola, Procter & Gamble, SCJohnson & Son, Bayer, Gillette, and Unilever
	Return to top

	Masters Degree in Journalism and Mass Communication, and Bachelor's Degree in French, Literature, Culture and Civilization
	Trilingual in English, Spanish, and French
	Background as public translator and simultaneous interpreter at UDS Buenos Aires
	Return to top

	Degree in Social Communication Sciences from the Universidad de Buenos Aires
	Previously was the fieldwork chief in Melnik Burke International Research Inc., and with Bases International
	Bilingual in English and Spanish
	Return to top

	Vice-Dean at the School of Sociology, University of Buenos Aires
	Licentiate in Sociology (UNBA)
	In addition to extensive qualitative research work, is Resident Semiotician at ABM Buenos Aires (Claudia Melnik & Asociados)
	Former Director, Qualitative Projects at Melnik/ Burke, Former Director, Communication Strategies Department at Soares Gache, Dell´Oro y Zimmermann Publicidad, and Former head, Market Research Department at LAUTREC/DFS Publicidad
	Clients include Bayer, SCJohnson, Nestlé, Motorola, Procter & Gamble, Citibank, Siembra, and Volkswagen
	Return to top

	Licenciate in Sociology, School of Philosophy and Letters of the National University of Buenos Aires (Argentina)
	Lengthy track record as Quantitative Project Director for a variety of agencies: Research International, ELME -Estudio del Mercado-, Focos Latinoamérica, Mercados y Tendencias and Melnik/Burke, before joining ABM
	Broad experience with clients in a large variety of industries: Laboratorios Bayer Labs, The Walt Disney Company, Laboratorio Aventis-Pasteur, Aguas Danone de Argentina, Cervecería y Maltería Quilmes, Benvenuto S.A. (La Campagnola), Bagley S.A., Johnson & Johnson de Argentina, Bodegas y Viñedos Peñaflor S.A., Supermercados Disco y Vea –Royal Ahold-, General Motors Co., McCann-Erickson Argentina, Unilever de Argentina (Lever, Elida Gibbs, Van den Bergh and Atkinsons Divisions), S.C. Johnson de Argentina S.A.I.C. and Stafford Miller Argentina S.A.
	Project Director for Market Studies in other countries of South America: Brazil, Bolivia, Paraguay and Chile
	In charge of studies covering a wide range of methodologies and techniques: Product and Concept Test, Segmentation Studies, Epidemiological Studies, Consumer Satisfaction, Advertising Evaluation, Usage and Attitudes, Brand Imagery, Specific Market Situations and numerous ad hoc designs
	Professor of Statistics in the Career of Psychology at the National University of Buenos Aires. Associate Researcher for academic Research Projects at that University
	Return to top